Steve Jobs – The Risk Taker

Steve Jobs passed away October 6, 2011 around 7:30 pm.  As I read the news of his passing I began to think of some of his history and how I grew up with it.  It’s incredible the things he has done.  I lived through all the changes.  The one thing I definitely remember is the 1984 commercial.  The Apple “1984” Commercial came to be as a “Here we come IBM” statement.  If you have seen 1984 that commercial makes so much sense. That commercial was historic in the way that no one expected.  It was going against IBM they were the powerhouse back then.  Apple had decided who there enemy was and went after them.

Time would surprise everyone and of course Microsoft and Apple started going against each other.  Now, Apple is king in the areas that other companies never targeted or were slow to move into it.  Apple takes a market and creates demand.  That is what Steve Jobs brought to Apple.  He was the magician that brought that demand, the hunger, the need for something you did not know you needed.

I am not going to sugar coat what Steve Jobs was.  Steve Jobs was a very difficult man to work with.  He had high expectations and he expected his employees to work extremely hard.  He was also known for being an extreme perfectionist, and was said that not even one product would be released without his approval.

Apple itself also has its problems.  They have cheap labor in China and other areas.  They have even had issues with child Labor.   Of course, we cannot forget that Apple still has a very anti-competitive environment.  With their massive legal team they slow their competitors or stop them completely by going to court.  The other tactic; completely demolishing markets by absorbing functionality into Apple products, they have been a very difficult company to work with.

Whether you believe in Steve’s philosophy or not, you have to admit that the man knew what he wanted, where he was going and had the guts to go into areas that most people never wanted to touch.  He took existing technology and he improved it.  Apple might have not invented most of the technology they offer today but they made it in a way that is easier to use and created the demand for it.

Steve Jobs might not be the perfect man, but who is?  What Steve Jobs did to the technology industry was amazing! He brought technology to the next level, the portability of music and videos with an integrated market place.  He made the computer a tool that would look sexy not techy.  He made technology look like a piece of art not like a piece of metal.  He made technology to be trendy, how many people can do that?

If there is “one more thing” to remember about him is this:  Most companies now-a-days go into a market only if they see opportunity to make money.  Steve Jobs did not do that.  He went into a market to CREATE the opportunity to make money.  He created the demand, he created the market and he created the only thing that keeps a product alive—-The following.  He was a true creative genius and was always able to be a few steps ahead of competition.  He did not fear the unknown; he was the visionary and a true risk taker.  Steve, may you rest in peace and thank you for taking technology and converting it into an everyday tool.

Steve Jobs passed away October 6, 2011 around 7:30 pm.  As I read the news of his passing I began to think of some of his history and how I grew up with it.  It’s incredible the things he has done.  I lived through all the changes.  The one thing I definitely remember is the 1984 commercial.  The Apple “1984” Commercial came to be as a “Here we come IBM” statement.  If you have seen 1984 that commercial makes so much sense. That commercial was historic in the way that no one expected.  It was going against IBM they were the powerhouse back then.  Apple had decided who there enemy was and went after them. 

Time would surprise everyone and of course Microsoft and Apple started going against each other.  Now, Apple is king in the areas that other companies never targeted or were slow to move into it.  Apple takes a market and creates demand.  That is what Steve Jobs brought to Apple.  He was the magician that brought that demand, the hunger, the need for something you did not know you needed.

I am not going to sugar coat what Steve Jobs was.  Steve Jobs was a very difficult man to work with.  He had high expectations and he expected his employees to work extremely hard.  He was also known for being an extreme perfectionist, and was said that not even one product would be released without his approval.

Apple itself also has its problems.  They have cheap labor in China and other areas.  They have even had issues with child Labor.   Of course, we cannot forget that Apple still has a very anti-competitive environment.  With their massive legal team they slow their competitors or stop them completely by going to court.  The other tactic; completely demolishing markets by absorbing functionality into Apple products, they have been a very difficult company to work with.

Whether you believe in Steve’s philosophy or not, you have to admit that the man knew what he wanted, where he was going and had the guts to go into areas that most people never wanted to touch.  He took existing technology and he improved it.  Apple might have not invented most of the technology they offer today but they made it in a way that is easier to use and created the demand for it. 

Steve Jobs might not be the perfect man, but who is?  What Steve Jobs did to the technology industry was amazing! He brought technology to the next level, the portability of music and videos with an integrated market place.  He made the computer a tool that would look sexy not techy.  He made technology look like a piece of art not like a piece of metal.  He made technology to be trendy, how many people can do that?

If there is “one more thing” to remember about him is this:  Most companies now-a-days go into a market only if they see opportunity to make money.  Steve Jobs did not do that.  He went into a market to CREATE the opportunity to make money.  He created the demand, he created the market and he created the only thing that keeps a product alive—-The following.  He was a true creative genius and was always able to be a few steps ahead of competition.  He did not fear the unknown; he was the visionary and a true risk taker.  Steve, may you rest in peace and thank you for taking technology and converting it into an everyday tool. 

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